To what extent are they able to change voters opinion. It has been long known that people are not robots, that they come with opinion which media can only reinforce and not change. I think this is confirmed here. If a politician is able to manipulate content, can he or she change already held opinion. There is need for research on this.
To what extent are they able to change voters opinion. It has been long known that people are not robots, that they come with opinion which media can only reinforce and not change. I think this is confirmed here. If a politician is able to manipulate content, can he or she change already held opinion. There is need for research on this.
Indeed the media can only reinforce our opinions and not change them. Communication scholars need to avert their minds to this area.